Any fisherman, selling to any customer, with 100% transparency

We set up Pesky to deliver one goal: to build a better and more sustainable fishing industry for fish, fishermen and consumers across the world.


The central component of this new industry is the introduction of absolute transparency between catch to plate - enabling every fisherman to sell to every customer within the value chain, simultaneously

Fairer prices for fishermen, lower demand on pressure stocks, fewer resources used in the chain and better seafood experiences at the customer end - these are just a handful of the benefits that absolute transparency will deliver. It's what drives us every day. We hope you'll join us on the journey.

A better industry for fish
  • Reduce demand on pressured stocks by making all of a fishermen's catch visible to the entire chain - not just the popular species.

  • Reduce waste fish in the chain, by cutting out the unnecessary stages in the chain.

  • More sustainable stocks, supported by an explosion of catch and at-sea data that enhance national and international regulation and conservation efforts.

A better industry for fishermen
  • Better prices for their catch by selling to thousands and eventually millions of buyers in the chain.

  • Better value for sustainable practices by showcasing the quality benefits within the marketplace.

  • Fairer allocation of fishing resources, by working with regulators to manage quota in real-time.

A better industry for 
  • The most amazing seafood experiences, supported by a global catch to plate process of <48 hours.

  • A relationship with every fishermen, enabled by a 100% traceable supply chain.

  • Sustainable consumption, knowing that by sourcing directly, you are supporting fish stocks, fishermen and using less resources to do so.

The Crew of HMS Pesky

Dan Mayzes

Fisheries Ambassador

Eastbourne's best marine biologist. Fishing since he was 6 - he now looks after the interests of Britain's fish and fishermen.

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Aiden Berry

Co-Founder & COO

Having set up life-changing operations in Africa, the Middle East and Kent, he is now the chief architect of the most transparent supply chain ever built. 

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Ben King

Co-Founder & CEO

The only skipper in the British isles who gets sea sick. Alongside chatting about fish, he spends most of the day thinking up fish puns.

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Isaac Yule

Junior Developer

An intellectual heavyweight with such a code-thirsty mind that he makes Bill Gates look like a Luddite. A true keyboard wizard.

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Marie-Claire Barnes

Admin Controller

MC is the glue that holds the business together. Ultimately, she's the real boss...and knows it. A big fan of an abacus.

Andreas Hochlehnert

Technical Lead

Bringing his German genius to help design the most transparent supply chain system on the planet. A binary beast.

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Susie Kayser

Devon Ops

Pesky's Devon liaison - ensuring that every single fish is beautifully  handled and packed before leaving the port.

Connor Adams

London Ops

Pesky's operational quarterback in London - ensuring our delivery service runs like clockwork, Monday-Friday.

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Join The Adventure

From what's landing this month, the best places to eat, as well as the odd fishing trip around the country - subscribe to the monthly Skipper's Log and get closer than ever to your fisherman

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